For Sellers

Sell with Confidence

Prep, pricing, and presentation — the systems we use to create momentum and results.

Preparation

High-impact tasks that actually affect price and days on market.

Staging Essentials

Declutter, depersonalize, and frame the light — room by room.

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Pre-List Repairs

What to fix now vs leave for negotiation.

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Vendor Shortlist

Trusted handymen, cleaners, landscapers, and more.

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Pricing Strategy

Price for momentum, not markdowns.

CMA Basics

How we analyze comps and micro-market signals.

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Timing & Seasonality

When to list and how timing affects attention.

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Price Adjustment Playbook

Signals to watch and how to respond.

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Marketing & Media

Presentation standards before we ever hit “publish.”

Photography Standards

Angles, lighting, and editing that sell the story.

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Listing Copy

Writing that aligns with target buyers (without fluff).

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Distribution Plan

MLS, portals, social, and retargeting — our checklist.

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Showings & Feedback

Reduce friction, capture signals, and adjust quickly.

Showing Prep Checklist

Simple routine to keep the home “show-ready.”

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Feedback Loop

How we track, summarize, and act on buyer feedback.

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Open House Strategy

When to host, how to promote, what to capture.

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Offers to Closing

Evaluate terms, negotiate cleanly, and keep momentum through closing.

Offer Review Framework

Price, financing, contingencies, timelines — the matrix we use.

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Repairs & Credits

Negotiating outcomes that keep deals moving.

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Closing Costs for Sellers

What to expect and how to prepare.

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Tools & Checklists

Listing Guide (PDF)

Prep, pricing, and marketing in one place.

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Prep Checklist

High-impact tasks for market-ready presentation.

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Utility Transfer Sheet

Contacts, dates, and notes in one printable.

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Want a pricing + prep game plan?

I’ll evaluate market signals and outline the steps to list with confidence.

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